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The student news of St. Paul Academy and Summit School

The Rubicon

The student news of St. Paul Academy and Summit School

The Rubicon

The student news of St. Paul Academy and Summit School

The Rubicon

REPUTABLE BRANDS. Brands like North Face, Lululemon and Stanley have garnered lasting reputations that make people want to buy their products.

[WHAT’S IN A NAME?] The art of choosing a brand name

Greyson Sale, RubicOnline February 29, 2024
Marketing a brand or organization to the world is only successful with a strong, memorable name.
Two Ferraris showcased at the "Esperienza" event linger in the driveway. The event, arranged by Jackley and her team, was meant to show off the luxurious lifestyle that Ferrari embodies.

[WORK/LIFE] Kaylee Jackley talks marketing for Twin Cities Ferrari

Hazel Waltenbaugh, The Rubicon February 3, 2023
Photo shoots, marketing events, and social media campaigns, Kaylee Jackley shares her experience at Ferrari.
PACKAGED. Amazon is a massive company, shipping products to customers worldwide in their signature cardboard boxes. However, before choosing to buy from Amazon, we should first consider the positives and the negatives, such as the working conditions in a warehouse like this one.

[2 SIDES, 1 ISSUE] Is it ethical to buy from Amazon?

Henry Burkhardt and Eliana Mann November 9, 2021
Amazon: Can't live with it? Wouldn't live without it?
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