A small fish in a wide sea of video editors, Giphy Cam allows users to create GIFs in two ways: by creating a stop-motion video out of a series of photos or simply through a normal video recording. The app offers a variety of filters, stickers, and moving effects that range from cutesy (cat whiskers and ears) to crazy (a projection of pizza and donuts raining from the sky that overlays the background of the image). The app is easy to use; one can go from zero to GIF in ten seconds flat. The product is also easy to share through text messaging, instagram, or saving to camera roll. What’s more, Giphy Cam is free. However, this app is lacking in that the speed of the stop-motion video can’t be adjusted and there is no photo upload feature to turn previously taken photos into a video. Overall, it’s an infectious app that threatens to leave you making exaggerated expressions at your iPhone all afternoon

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This story was originally published in September 2015 print issue of  The Rubicon.